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11 Carpet Cleaning Advertising Ideas to Win More Clients

Posted April  03  2024 by Jure Fuzul

Unlock the secrets you didn't know to win more clients if you are running carpet cleaning business. Ideas from this post skyrocketed our client's businesses . 

Carpet Cleaning Advertising Challenges In 2024

In recent years, a big change in the carpet cleaning business is using more digital marketing.

Before, companies used old ways to find new customers, like the Yellow Pages, flyers, newspaper ads, billboards, and radio ads

But now, with the internet, social media, and mobile phones, carpet cleaning businesses can use many digital tools for marketing.

If you like to try new things and want to learn, this gives you many chances.

We don't need to spend a lot of money on big ads in papers anymore. With a smart marketing plan, you can do better than bigger companies that don't change.

But, there are some problems too. More competition and it's easier to start a business mean it's harder for carpet cleaning companies to be noticed when every company says they are the best.

That's why you need a good marketing plan that helps you find new customers and keep the ones you already have.

If you don't do this, your competitors are just a click away.

Also, how carpet cleaning companies talk to their customers has changed with digital media. Social media sites like Facebook and Instagram are important for talking to customers, showing what you offer, and making your brand known. Customers can also write reviews quickly, so your reputation can get better or worse very fast.

Tip # 1 : Setup Performance Max for Cleaning Carpet Business

Amazing feature inside Google's Performance Max campaign for carpet cleaning business that brings leads is Performance Max for Store Goals. 

More about campaign and how to setup it you can find it here:

https://support.google.com/google-ads/answer/12971048?hl=en 

Just connect your Google Ads account with your GMB pages, and Google will push those listings in Google Maps, Search, Gmail & Display.

The campaign will optimize for GMB actions such as users getting directions to your store, clicking on the GMB profile, phone number or website and with enough data Google may even report store visits as well.

Ads may also show up on your own GMB profile like the one from GetYourGuide in this example:

Tip # 2 : Getting started with Local Services Ads

Local Service Ads (LSAs) by Google represent a game-changer for businesses providing local services, including carpet cleaners. This advertising model is designed to connect businesses directly with people in their local area who are searching for the services they offer. Here's a closer look at how LSAs can benefit carpet cleaning companies.

What are Local Service Ads?

Local Service Ads are a type of advertising that appears at the very top of Google's search results when people search for local services. 

For carpet cleaners, this means your business can appear above traditional Google Ads and organic search results, making it one of the first things potential customers see. Unlike standard Google Ads, you pay per lead rather than per click, which can be more cost-effective and ensure that you're spending money on potential customers who have a strong intent to hire.

How Do They Work?

When you set up LSAs, you specify the services you offer, your business hours, and the areas you serve. Google then uses this information to match you with relevant searches. 

Customers can either call you directly from the ad or send you a message request through the ad interface. You'll receive notifications for new leads and can manage them through the Google Local Services app.

Benefits for Carpet Cleaners

Increased Visibility: Being at the top of Google search results significantly increases your business's visibility. This prime placement can drive more traffic to your business and generate more leads.

Pay Per Lead: You only pay when someone contacts you through the ad, making it a financially efficient way to attract new business. This system also encourages optimizing your ad and service offerings to attract serious inquiries.

Built-in Trust: LSAs come with a Google Guarantee badge for businesses that pass Google's background and licensing checks. This badge builds trust with potential customers, as it assures them that Google has vetted your business.

Customer Reviews: Your Google reviews are prominently displayed in your LSA, helping potential customers see the quality of your work and customer service. Positive reviews can significantly influence their decision to choose your services.

Tip #3: Google Maps Marketing

Google Maps marketing is an essential strategy for carpet cleaners aiming to boost their visibility and attract more leads. 

By effectively leveraging Google Maps, carpet cleaning businesses can increase their chances of being found by local customers in need of their services. Here's how Google Maps marketing can be a game-changer for carpet cleaners.

1. Enhanced Local Visibility

Google Maps marketing improves your business's visibility in local search results. When potential customers search for "carpet cleaners near me" or "carpet cleaning services," Google Maps displays local businesses that match the query. 

By optimizing your Google Maps listing, your carpet cleaning service can appear prominently in these search results, making it easier for local customers to find you.

2. Builds Trust with Potential Customers

A well-maintained Google Maps listing provides valuable information to potential customers, such as your business hours, contact information, address, and customer reviews. 

Seeing a complete and active profile helps build trust. Customers are more likely to choose a service that has a strong presence on Google Maps with positive reviews and up-to-date information.

3. Increases Engagement

Google Maps allows customers to interact directly with your business. They can call you with one click, visit your website, or get directions to your location. 

This ease of interaction increases the likelihood of converting potential leads into customers since they can easily engage with your business without having to look for information elsewhere.

4. Leverages Customer Reviews

Reviews are a powerful tool in influencing customer decisions. Positive reviews on your Google Maps listing can significantly impact your business's credibility and attractiveness to potential customers. Encouraging satisfied customers to leave reviews can enhance your reputation and make your carpet cleaning service stand out in local searches.

5. Provides Insightful Analytics

Google Maps offers insights and analytics on how customers find your listing, including information on calls made directly from the listing, website visits, and direction requests. These insights can help you understand customer behavior better and tailor your marketing strategies to target your local audience more effectively.

How to Optimize Your Google Maps Listing for Carpet Cleaners

Claim Your Business Listing: Start by claiming your Google My Business (GMB) listing. This is crucial for appearing in Maps results.

Complete Your Profile: Fill out your profile with accurate and detailed information about your services, contact details, business hours, and photos of your work or team.

Gather Reviews: Encourage your satisfied customers to leave positive reviews on your Google Maps listing. Respond to reviews to show potential customers that you value customer feedback.

Post Regular Updates: Use the post feature in GMB to share updates, special offers, or helpful tips about carpet cleaning. This keeps your profile active and engaging.

Optimize for Keywords: Include relevant keywords in your business description and posts to improve your search visibility for those terms.

By taking advantage of Google Maps marketing, carpet cleaners can significantly enhance their local search visibility, attract more leads, and ultimately grow their business. It's a vital tool in today's digital landscape, where local online presence can determine a business's success.

Tip #4: Landing pages for Carpet Cleaning Business


A good landing page for a carpet cleaning business is not just a digital front door to your services; it's a powerful tool that can significantly influence the growth and success of your business. Here’s why it holds such importance:

First Impressions Matter
Professional Image: The landing page is often the first interaction potential customers have with your business. A well-designed, professional-looking landing page establishes credibility and trust from the outset.
Brand Representation: It's a prime opportunity to showcase your brand's identity, values, and professionalism, helping to differentiate you from competitors.

Increased Conversion Rates
Focused Messaging: A good landing page directs visitors’ attention to a single call to action (CTA), such as booking an appointment or requesting a quote. This focused approach helps in guiding them towards conversion without distractions.
Persuasive Elements: Effective use of testimonials, before-and-after photos, and clear, benefit-oriented copy can persuade visitors to choose your services over others.

Improved Search Engine Visibility
SEO Benefits: Optimizing your landing page with relevant keywords, fast loading times, and mobile responsiveness can improve its ranking in search engine results, making it easier for potential customers to find you.
Local SEO: For a carpet cleaning business, local SEO is crucial. A landing page that emphasizes local keywords and includes local business information (like your address and local phone number) can attract more customers in your service area.

Measurable Results
Tracking and Analytics: A landing page allows you to track user behavior, such as how many visitors you're getting, how long they stay on the page, and what actions they take. This data is invaluable for understanding what works and what needs improvement.
A/B Testing: You can test different versions of your landing page (like varying headlines, images, or CTAs) to see which performs better and make data-driven decisions to enhance your conversion rate.

Cost-Effective Marketing
Direct Advertising Response: Landing pages are highly effective for PPC (pay-per-click) advertising campaigns. Linking your ads to a landing page specifically designed for that campaign can greatly increase ROI.
Lower Customer Acquisition Costs: By optimizing conversion rates, you’re effectively lowering the cost of acquiring new customers, making your marketing budget more efficient.

Enhanced Customer Experience
Simplifies the Decision-Making Process: A good landing page simplifies the user’s path to action, making it easy for them to understand the value of your service and how to engage with your business.
Mobile Optimization: With the increasing use of smartphones, a mobile-optimized landing page ensures that visitors have a seamless experience, regardless of the device they are using.

For a carpet cleaning business, a well-crafted landing page is not just about aesthetics; it's a strategic asset that enhances brand perception, drives conversions, optimizes marketing spend, and provides valuable insights into customer behavior. By focusing on creating an effective landing page, you're investing in a tool that will continuously work to attract, persuade, and convert visitors into customers.

Tip #5: Youtube Advertising for Carpet Cleaning Business

YouTube advertising holds a unique position in the digital marketing landscape, especially for a carpet cleaning business. By leveraging video content, businesses can showcase their services in a dynamic and engaging way that text and images alone cannot match. The visual nature of carpet cleaning—where transformations from dirty to clean are both dramatic and satisfying—lends itself perfectly to video content.

YouTube's vast user base provides an unparalleled platform for reaching potential customers, allowing businesses to target their advertising based on demographics, interests, and viewing behavior. 

This precision targeting means that your advertising dollars are spent reaching the people most likely to need your services, increasing the efficiency of your marketing efforts. Moreover, YouTube's integration with Google's advertising network enables cross-platform campaigns, enhancing the visibility and reach of your brand.

Building Trust and Credibility

Furthermore, YouTube advertising offers an exceptional opportunity for carpet cleaning businesses to build trust and credibility with potential customers. Through tutorial videos, customer testimonials, and before-and-after showcases, businesses can demonstrate their expertise, quality of work, and customer satisfaction levels.

This not only helps in educating the audience about the importance of professional carpet cleaning but also positions your business as a trustworthy and knowledgeable provider. 

The interactive elements of YouTube, such as comments and shares, foster a sense of community and engagement, allowing businesses to receive direct feedback and interact with their audience in real-time. In an industry where trust and proof of efficacy are paramount, YouTube advertising stands out as a powerful tool to connect with customers, demonstrate value, and drive conversions.

Tip #6: Search Ads for Carpet Cleaning Business

Search Ads within Google Ads present a pivotal opportunity for carpet cleaning businesses to capture the attention of potential customers at the exact moment they are seeking such services. The core advantage of Search Ads lies in their ability to place your business at the top of Google’s search results, making it one of the first options a potential customer sees when they enter relevant queries like:

“carpet cleaning services near me”
“best carpet cleaners”

This immediate visibility significantly increases the likelihood of capturing high-intent users—people who are actively looking to hire a carpet cleaning service.

By strategically bidding on specific keywords related to carpet cleaning, businesses can ensure their ads appear to the right audience, maximizing the efficiency of their advertising spend. Furthermore, the pay-per-click model used by Google Ads ensures that businesses only pay when someone actively clicks on their ad, making it a cost-effective strategy for driving targeted traffic to their website.

Moreover, Search Ads offer valuable flexibility and customization options that can greatly benefit carpet cleaning businesses. Ads can be tailored with extensions, such as:

Location information
Contact numbers
Special offers

The insights gained from tracking ad performance, including click-through rates, conversion rates, and the cost per acquisition, enable businesses to refine their strategies and improve ROI over time. 
For a carpet cleaning business looking to grow its customer base and stand out in a competitive market, leveraging the precision and flexibility of Google Search Ads is an essential strategy.

Tip #7: Display Ads for Carpet Cleaning Business

Display Ads in Google Ads represent a critical component for expanding the reach and enhancing the brand visibility of a carpet cleaning business. 

Unlike Search Ads, which target users based on their search queries, Display Ads capture potential customers across a vast network of websites, including Google's own properties like YouTube and Gmail, as well as millions of partner sites. 

This expansive reach means your carpet cleaning service can be showcased not just to those actively searching for it, but also to those who may not yet have realized they need your service. Display Ads are particularly effective for:

Building brand awareness
Retargeting previous visitors to your site
Engaging with potential customers who are at the top of the sales funnel


These ads can be customized with engaging visuals and messaging that resonates with your target audience, making them a powerful tool for creating a memorable brand identity. 

Furthermore, the ability to segment audiences based on demographics, interests, and online behavior allows carpet cleaning businesses to tailor their advertising efforts to the most relevant audience segments, ensuring that your marketing budget is utilized in the most efficient way possible.

Moreover, Display Ads provide valuable metrics and insights, allowing businesses to measure the effectiveness of their campaigns and gain a deeper understanding of customer behavior. This data-driven approach facilitates ongoing optimization, enabling businesses to:

Adjust targeting and creative elements for better performance
Identify high-performing segments for focused marketing efforts
Optimize budget allocation to maximize ROI

In the competitive landscape of carpet cleaning services, leveraging Display Ads within Google Ads offers a strategic advantage by enhancing visibility, engaging with a broader audience, and building a strong brand presence. 

This multi-faceted approach is essential for businesses aiming to capture attention across the digital ecosystem, convert prospects into customers, and ultimately drive growth and profitability.

Tip #8: optimize for conversions to win more customers

Optimizing for conversions is a crucial strategy for any carpet cleaning business aiming to maximize the effectiveness of their online marketing efforts

At its core, conversion optimization involves refining your website and marketing campaigns to increase the percentage of visitors who take a desired action, such as booking a service, filling out a contact form, or subscribing to a newsletter. This process is vital because it directly impacts your bottom line by:

Enhancing user experience on your website to make navigation intuitive and the booking process simple.
Increasing the efficiency of your advertising spend by ensuring that traffic to your website is more likely to convert.
Improving ROI by generating more leads and sales from the same amount of traffic.

Key strategies for optimizing conversions include:

1. Conducting A/B testing to compare different versions of web pages and identify which elements lead to higher conversion rates.
2. Implementing clear calls-to-action (CTAs) that guide users towards taking the next step.
3. Utilizing customer testimonials and trust badges to build credibility and trust with potential clients.
4. Optimizing page load speeds and mobile responsiveness to cater to users across all devices.

Furthermore, optimizing for conversions allows carpet cleaning businesses to better understand their audience through data analysis and feedback collection. This insight enables businesses to:

Tailor their offerings to meet customer needs more effectively.
Identify and remove barriers in the conversion path.
Segment their audience for more targeted and personalized marketing campaigns.

By focusing on conversion optimization, carpet cleaning businesses can not only attract more visitors to their website but also convert a higher percentage of these visitors into paying customers. 

This strategic approach ensures that every aspect of your online presence is working to drive business growth and enhance customer satisfaction.

Tip #9: PPC Strategy for winning more carpet cleaning customers

When we are speaking about PPC strategy approach for creating wining campaign structure we build a structure which depends on the budget.

When speaking about Performance Max campaigns for Carpet Cleaning business we usually start with two Pmax campaigns: Pmax Fire & Pmax Ice. 

Pmax Fire campaign is built to catch warm audience who are ready to buy your services and actively searching for carpet cleaning service. Besides Pmax Fire we run Pmax Ice campaign for prospecting and finding more similar customers for carpet cleaning business.

Besides Pmax campaign we usually start with Branded Campaign (Standard Search Camapaign) to squeeze out maximum potential from the Google Ads and bring as much as possible customers. 

We use to run Call Ads with proper Call Tracking Tool where we measure each call lead and if it's qualified we put them back in the system so that Google Algorithm could learn which type of customer for carpet cleaning business we want to bring us more.

If you are interested what would be great strategy approach for your business you can contact us on office@momentumvisible.com 

Grab 18 STEP-BY-STEP Guide:
"GOOGLE ADS BLUEPRINT 2024"

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Jure Fuzul

Google Ads Expert

  7+ Years Of Experience | $10M USD Ad Spend on Google

The Carpet Cleaner’s Guide How to Setup Winning Google Ads Campaign

STEP-BY-STEP GUIDE: From click to customers in 15 minutes.

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